Professional Google Ad Management

In the online advertising marketplace, Google dominates. That’s why companies in numerous industries use its ad management platform, Google Ads, to advertise online.

Google Ads management is challenging for businesses new to pay-per-click (PPC) advertising, though. It requires time, dedication, and skill, which is why we provide professional Google Ads management services.

Can your company benefit?

If you are not convinced about whether your company could benefit from Google Ads management, here are a few ways to determine if it’s right for you.

The Google Ads platform is right for your company if:

  • You need a single place to monetize your website, mobile apps, etc. all in one place
  • You need to manage ad revenue
  • You want more complex reporting on ads

Google Ads management from a reputable agency like us, will use the Google Ads platform to run your paid ads. This is a necessary service for businesses that want to expand their virtual footprint with online advertising.

How does it work?

Say you decided to allocate R 2000 to a Google Ad Campaign and the average Cost Per Click (CPC) is R5 then you should get around 400 visitors/clicks to your website in that month. Your monthly budget will be split into a daily budget, i.e., if you want to advertise an average of 20 days (workdays) per month then the daily budget would be R100 per day (2000 / 20 days). Google will then show your ad until your daily budget runs out and continue to do so until the end of the campaign period.

Google Ads operates under a pay-per-click (PPC) model. That means you target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword or phrase.

The bids you make are “maximum bids” — or the maximum you’re willing to pay for your ad to display.

For example, if your maximum bid is R15 and Google determines that your cost per click is R10, then you get that ad placement! If they determine that it’s more than R15, you do not get the ad placement.

Alternatively, you can set a maximum daily budget for your ad. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign.

You mainly have two options for bids:

  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

 Google then takes the bid amount and pairs it with an assessment of your ad called a Quality Score. According to Google:

“Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”

Your Quality Score combined with your bid amount creates your Ad Rank — the position your ad will appear on the search results page.

Expedite your Google Ads management with us!

Managing your own Google Ads account isn’t easy. It’s a challenge because it requires constant attention from you. We’ll take care of the entire management process, from setup to optimization to drive the best possible results.


  • We follow best practices for your Google Ads account structure
  • We research competitors’ PPC strategies
  • We match your targeting to your audience and goals
  • We align your ads and your landing pages
  • We refine your audience and keyword targeting
  • We optimize your bids with strategic management
  • We use A/B testing to maximize campaign performance

Let’s get you Found!

Contact Us